Getting your account blocked on Amazon is a common problem among sellers. The priority is to take care of each and every customer. It only takes a lack of response to negative feedback, a late response to a complaint or a delayed shipment is enough for Amazon to block your account. This means you can’t sell, and you will no longer be able to access the money you have accumulated on the platform. So, what are the most common reasons for Amazon account blocking?
Low quality goods
Firstly, Amazon insists that the products sold are of the highest possible quality. Selling counterfeit and low-quality products will put you at risk of having your account blocked. If your product has defects, you risk being removed from sale and blocked. Do not sell counterfeit goods or products that are patented.
Products covered by HazMat restrictions
Entrepreneurs who sell items that are banned by Amazon and in the HazMat (Hazardous Materials) category also risk having their account blocked. Amazon has created a list of products that it considers to be hazardous. There are also some products that require additional permissions or presentation of relevant documents.
Your account may be blocked if the products you sell violate intellectual property. For example, you cannot use someone else’s logo or trademark. It’s worth noting that there are product categories on Amazon that require certifications, such as medical equipment. If you are unsure whether you need to have a permit or product certification, please contact Amazon Support.
Negative customer reviews
Another reason to block your account on Amazon is a large number of negative reviews. Remember that good customer service and explaining your dissatisfaction is key. If you don’t respond to buyers’ queries within a few hours or are abusive, you risk being blocked. Also, you can’t urge customers to give positive reviews. You can only ask in a neutral way
to give you a review.
If you sell products with incorrect phrases or images in the title or description, Amazon may block your account. Note that the listing should contain all the information about the product and should not mislead the customer. The product should be described with care. Remember also that the listing must not contain links that redirect the customer to your shop or other websites.
Each seller can only have one account on Amazon. Amazon finds duplicate accounts very quickly and blocks them. Only in exceptional circumstances is it possible to have several accounts and you must get permission to do so. If you set up multiple accounts on your own, Amazon will block all accounts where your details are entered.
Return and complaint rates
The number of product returns or complaints significantly lowers your Amazon ratings and may result in your account being blocked. Delays in shipping or refunds can also be significant. Even if you resolve a conflict with a customer in your favour, it may happen that your account rating drops.
Amazon also blocks accounts for manipulating customer reviews. The giant is keen to ensure that the reviews given are genuine and credible. Never buy reviews or ask loved ones to give reviews, as Amazon often verifies that reviews are not from the same IP, for example. You can earn reviews legally by using Amazon’s tools.
Lack of communication with the customer
Amazon requires sellers to respond quickly to customer queries. You must respond within 24 hours – regardless of weekends or holidays. Ignoring customer emails can cause Amazon to downgrade your products’ search engine ranking, disable your Buy Box, and in the long run, ban your account.
Shipping delays Amazon requires sellers to respond quickly to customer enquiries. You must respond within 24 hours – regardless of weekends or holidays. Ignoring customer emails can cause Amazon to downgrade your search engine ranking, disable your Buy Box, and ultimately ban your account.