How to prepare product pages – best practices

A well-developed product page on Amazon is a guarantee of higher sales. For this reason, it is worth developing the most effective way to prepare them. Following best practices will help you avoid problems that disrupt or slow down the whole process. How to create product pages that will attract customers’ attention? What should you do to ensure that they lead to regular and high sales?

Research your target group

This is the most crucial step when starting to develop product pages on Amazon. The identified target of potential consumers should translate into the worded content and images you use in your listings. Target and tailor your message to people who will be inclined to buy your products. Remember that your target audience may not understand some of the wording or have advanced technological knowledge, so make sure your language is clear. Define your potential buyers based on demographics such as age, language, location, interests or occupation.

Who are Amazon users?

Amazon customers are typically between the ages of 25 and 50 and are middle-income status. Accustomed to the convenience of online shopping, they look for bargains, low prices and have a strong interest in new products. Amazon users are characterised by high loyalty. They are willing to return to brands they have used before and with which they have had a positive experience. In addition, they expect an approach that is focused on their needs. Your product pages should also be tailored to the international community, as Amazon’s service is known worldwide. Think carefully about who might be interested in your offers and what buyers expect in terms of them.

Determine your keywords accurately

The next important step is to conduct keyword research. You will find several tools on the web that will prove helpful for this. Don’t use Google’s keyword tools, which differs from the algorithm that governs Amazon’s search engines. Google is not just a product search engine. Its users may look for information, reviews about them, but not necessarily express a desire to buy them. Amazon is a completely different matter – queries are entered to find and purchase goods. Don’t race against the big competition either. Look for keywords that are less frequently used, but still relevant. Consider that several of your products may come in different colours or models. For keyword issues, you can trust third-party companies with SEO specialists. These know proven methods, so it’s worth investing in this kind of service and taking care of other issues in your business.

Take care of your offer’s appearance

The title and product description are the two most important elements that should be fully developed. It is with their help that you will be able to encourage buyers to make a transaction. The content of the description must not mislead anyone, and the title must be clear. Do not use promotional phrases, information about free delivery and do not use special characters. Use bullets and different font sizes in the description to make the text more readable. Don’t overdo it with the keyword density, make sure the description includes the benefit language. Don’t forget to include high-quality images to catch shoppers’ eyes.

Listen to your customers

The most valuable thing on Amazon are user reviews. For this reason, don’t forget to provide efficient customer service, answer questions, concerns, and provide information about the stages of order processing. Remember that you must meet your obligation to respond to a request within 24 hours of receiving it. In case of negative feedback, don’t be afraid to apologise to your customers, and work together to find a mutually satisfactory solution. Remember, prospective buyers are guided by previously posted reviews.

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